Sponsors driving player decisions in Liverpool?

A Liverpool sponsor wants to have better advertising in the Asian market where they do business. Nothing wrong with that in general, but now they are telling the club they need to sign asian players. I presume this also means playing those same asian players or it would be pointless to have them on the squad.

Perhaps they will sign Park from Manchester United or Lee from Tottenham? I am guessing that they don’t count Australians as Asians even though in soccer terms they are in the asian confederation.

This entry was posted on Thursday, March 31st, 2011 at 23:43 and is filed under Professional Soccer, Soccer Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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