MBAs becoming increasingly involved in football clubs

Football razzmatazz is a relatively recent phenomenon. Clubs used to depend on stadium admission tickets for most of their income, but this has changed with the explosion in globalised, pay-TV formats over the past two decades. Broadcast rights are now the biggest money-spinner and footballers have become multimedia celebrities. The subsequent, seemingly insatiable appetite for club strips and other merchandise has produced the need for large, sophisticated marketing structures and personnel.Reflecting this, executive and management teams at the world’s big-earning clubs are becoming better qualified and more professional.

Barcelona’s current board is liberally peppered with graduate and postgraduate business degrees

Financial Times article here

This entry was posted on Tuesday, December 21st, 2010 at 11:07 and is filed under Professional Soccer, Program Management, Soccer Business. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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